Redesign of Literati
Redesigning Literati: Personalized Reading Journeys and Community-Driven Book Discoveries"
Context
Literati, a platform designed for book lovers, was redesigned to elevate its user experience by introducing new features that personalized book recommendations based on age and reading level, while also enhancing community engagement through book clubs and tracking reading progress. The goal was to create a more engaging, personalized, and seamless experience for users.
THE CHALLENGE
The challenge with the current Literati app was the lack of personalized book recommendations tailored to age and reading level, which made it difficult for users to discover relevant content. Additionally, the absence of features like a reading progress tracker and community-driven elements, such as virtual book clubs, hindered user engagement and retention.
MY project was focused on addressing the above challenges to make the app more intuitive and user friendly by including personalized book recommendations and progress tracker .
HIGH LEVEL TIMELINE
I'm a paragraph. Click here to add your own text and edit me.
MAKE OF THE TEAM
I'm a paragraph. Click here to add your own text and edit me.
KEY GOAL
I'm a paragraph. Click here to add your own text and edit me.
Process and Approach
1. Research and Discovery
We began by conducting a deep dive into understanding the current user experience. This phase involved:
-
User Interviews: We interviewed a diverse set of Literati users to identify their frustrations and desires.
-
Surveys: We distributed surveys to gather quantitative data on how users interacted with the app, what features they valued, and where they felt the app was falling short.
-
Competitive Analysis: We analyzed competitors in the book discovery and reading space to understand what they were doing well and how Literati could differentiate itself.
Key insights from research
Using the research some of the key insights which we gathered were
01
Personalized recommendation
Users wanted more personalized book recommendations.
02
Social/Community Features missing
Lack of social/community features made the app feel isolated.
03
Progress tracker implementation
Users expressed a need for better progress tracking to monitor their reading journey.
Ideation
2. Defining Personas and User Journeys
Based on the research, we developed user personas to represent the app's key user groups. Each persona had distinct reading goals, motivations, and pain points.
We then mapped out user journeys to identify moments where the redesigned features would enhance the experience. For example:
-
For Emma (age 12), finding books that matched her reading level and seeing her reading progress were top priorities.
-
For James (adult casual reader), participating in community-driven book clubs helped keep him motivated and engaged.
Small Title
Low-Fi and Prototype
3. Wireframing and Prototyping
With the research insights and personas defined, we began sketching wireframes and designing prototypes for the new features.
-
Sign-On Screen: Simplified sign-on flow with optional integration of third-party logins (e.g., Google, Facebook) for faster access.
-
Profile Creation: Added fields for age and reading level to personalize book recommendations from the start.
-
Book Recommendations Screen: Introduced a dynamic, scrollable interface displaying personalized book suggestions, with filter options based on age and reading preferences.
-
Progress Tracker: A dedicated screen to track the progress of current reads with progress bars, completion rates, and milestones.
-
Virtual Book Clubs: Created a feature where users could join or create book clubs, participate in discussions, and schedule meetings around specific books
Tools Used: Figma for wireframes and interactive prototypes, InVision for user testing, and Slack for collaboration with stakeholders.
Usability Testing
4. Usability Testing and Iteration
We conducted several rounds of usability testing with prototypes:
-
Initial Feedback: Users appreciated the improved personalization and clearer navigation, but some found the progress tracker screen cluttered.
-
Iterations: We simplified the progress tracker by condensing information and adding collapsible sections for completed books.
Testing also revealed that users were excited about the new virtual book clubs but wanted easier ways to find clubs based on their reading interests. In response, we added a filtering option to help users discover relevant book clubs.
Final Redesign
5. Final Design
The final design incorporated all the feedback from usability testing and client stakeholders. The interface now seamlessly guides users from signing up to discovering personalized book recommendations, joining book clubs, and tracking their reading progress. The navigation was improved to make it more intuitive, with clear call-to-action buttons and minimal cognitive load.
Key Features in the Redesign
-
Personalized Recommendations: Books are now suggested based on a user’s age and reading level, making it easier for them to find relevant content.
-
Reading Progress Tracker: Users can easily track their reading progress, see how much they’ve completed, and celebrate milestones along the way.
-
Virtual Book Clubs: Readers can join or create book clubs to discuss their favorite books, fostering a sense of community within the app.
-
Improved Onboarding: A streamlined sign-on and profile creation process, collecting key information upfront to provide better recommendations.
-
Enhanced Navigation: A cleaner, more intuitive navigation structure that helps users easily find what they need.
UNVEILING POSSIBILITIES
Personalized Recommendation
Personalized Recommendations: Books are now suggested based on a user’s age and reading level, making it easier for them to find relevant content.
Reading Progress tracker
Users can easily track their reading progress, see how much they’ve completed, and celebrate milestones along the way.
Virtual Book Clubs
Virtual Book Clubs
Readers can join or create book clubs to discuss their favorite books, fostering a sense of community within the app.
INSIGHTS AND GROWTH
Our journey with you is characterized by continuous learning and growth. We value the insights gained from each project, allowing us to evolve and adapt, ultimately enhancing our ability to create exceptional smart home solutions.
The lessons learned from our collaborations with clients serve as catalysts for innovation and improvement, driving us to continue raising the bar and setting new benchmarks in the realm of smart home technology.